Banking in Turkey

Experience map of banking with ING Turkey with set goals. User journeys based on goals with templates. Taking the existing online banking information architecture and simplifying the sitemap. Broke out the sitemap to be task-led i.e. ‘View & manage’, ‘Make a transfer’ and ‘Apply for products’. After heavy research, low level sketches were produced across …

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Public website for global bank

Having joined the team after the discovery phase for the redesign of the HSBC UK public website, I was required to work on high fidelity wireframes and collaborate with the team to collect a library of templates and modules. – Took part in user testing and worked with consideration of feedback – All products and …

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Explore the world of science, technology and health

A new vertical for BBC called Future is a hub of content in forms of articles, images, video and interactive applications. To make discovering content more fluid, users have the ability to view by tags and filter by media. Started with an experience map to set goals for how different user types could use the …

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Free iTunes film on Thursdays

A tight scheduled project for the Orange’s iTunes Film To Go offer. User journeys and diagrams articulated the platforms available to redeem iTunes code and the process in which how users can download the film. Worked closely with the copy writer as well as the creative team to create experiences for the desktop website, mobile …

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Flight booking engine in English and Arabic

Worked with lead UX designer in a collaborative process to structure an intuitive information architecture for the flydubai booking engine. Together we developed a flow from user journeys, mapped out requirements and continuously referenced them for rapid sketching in 6-ups then 1-ups. Digital wireframes and interactive prototype for usability testing were then created in Axure. …

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