Experience map of banking with ING Turkey with set goals.
User journeys based on goals with templates.
Taking the existing online banking information architecture and simplifying the sitemap.
Broke out the sitemap to be task-led i.e. ‘View & manage’, ‘Make a transfer’ and ‘Apply for products’.
After heavy research, low level sketches were produced across all templates.
High fidelity wireframes for handover to the tech team.
After high fidelity wireframes were produced, the sitemap with template references were revised.
Designs by Claire Morris